JURASSIC WORLD
We aligned the Jurassic World franchise with the cultural zeitgeist through a content mix of nostalgia, epic moments, and excitement for the upcoming film, Jurassic World Dominion.
THE RESULTS:
Earned 1M + TikTok followers in 7 months. You can scroll through Jurassic World TikTok and discover, Rexy, an inflatable suit dinosaur character we created as god intended here.
Consistent average monthly engagement of 10%+
Successfully reach Box Office KPIs with Target Platform Audience
THE SUPER MARIO BROS. MOVIE
The campaign powered-up in Summer 2023 and the film made more than 1 billion dollars at the box office.
HARMLESS IS HERE FOR IT HANGOVER CAMPAIGN
Harmless Harvest coconut water has natural electrolytes that help hydration. That’s why we created a campaign around the not-so-great feeling of being hungover. That fun part? We couldn’t legally use the word “hangover.” This campaign included digital OOH, sidewalk decals, bar coasters, social ads, and a TikTok series with Chris Klemens.
AdWeek Paying the Price for a Party Hardy weekend? Harmless Harvest is Here for It
HIGH HISTORY
In order to celebrate Kiva’s 10-year anniversary we partnered with funny cannabis advocates to pop some edibles and tell weed-related history stories. We cross-promoted on the talent’s instagram and debuted new episodes every other Friday. Please enjoy the highly entertaining show.
WALMART
I wrote, edited, and produced a digital series for Walmart, Raising A Giant - A Mother and Son’s Journey to the Pros, a six-part series about Derrick Brown and his mother, Martha Brown, a Walmart Associate. The series surpassed Walmart viewing records through mostly organic reach. It garnered over 650,000 views and 24,000 engagements across 18 internal and external channels including YouTube, Facebook, LinkedIn, Twitter and Instagram.
JENI’S SPLENDID ICE CREAM
Everyone loves ice cream. But my Mom has a deep passion that goes beyond normal love. When we took over Jeni’s TikTok account I knew I had to get her in a post.